Developing a Style Guide is fundamental to supporting marketing initiatives. It ensures all messaging consistently meets brand standards. Also, consistency helps build equity in your brand and increases brand recognition and perceived value among consumers.
Additionally, a Style Guide defines the guidelines for how your brand is presented from graphic and language perspectives. For example, the company logo, tagline, colors, typography, personality, and voice.
Through conversations with Bentley, I learned that Hypland’s lack of a clearly defined mission statement and purpose negatively impacted its market positioning and brand awareness.
He was most interested in raising brand awareness and improving brand recognition to differentiate Hypland from its partners and competitors.
Brand Development
I encouraged Bentley to define Hypland’s mission, values, and brand identity. Because, ultimately, maintaining consistent messaging and content quality across all media channels is key to long-term content marketing and brand recognition.
I explained that Hypland can use clear messaging to reinforce its mission and vision and align its visual brand to identify the brand elements, such as social and owned media, through consistent colors, styles, and content.
Together we developed an attractive brand style guide including a color palette, typography, brand voice, branded hashtags, keywords, and effective re-usable CTAs. This has improved Hypland’s brand image, helped it stand out and attract new customers, and improved its perception among its loyal customers.
Hypland now uses relevant, consistent, and cohesive communication and unique branded elements across all channels. This has positively impacted consumer recognition, increased brand awareness, and elevated its market positioning.
For more info on the benefits of creating a Style Guide read The Importance of Style Guides in Branding.
Develop Your Brand Style Guide
Help consumers recognize your brand, increase engagement, and extend the reach of your marketing efforts by developing your Brand Style Guide.
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